The Super Bowl is the biggest advertising event of the year, with companies paying as much as 5.5 million USD for just 30 seconds of airtime during the game to showcase the very best creativity that their marketing team has to offer. However, mentions of the Super Bowl have been down 78% this year on…

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The private equity firm L Catterton, backed by Bernard Arnaud’s LVMH (Louis Vuitton Moet Hennessy), agreed to buy a majority stake of Birkenstock, a German-based shoe-making company best known for its quirky sandals. According to Kaye Wiggins, from The Financial Times, the deal values Birkenstock at 4 billion USD. Due to confidentiality agreements, the details…

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On February 12th, South Korea’s largest e-commerce company, Coupang, filed for an Initial Public Offering (IPO) on the New York Stock Exchange (NYSE). The Wall Street Journal has said that this could occur as early as March this year. Coupang’s IPO is likely to be the largest one by a foreign company in the United…

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New York-based Peloton saw its member base, which includes exercise bike and treadmill owners as well as mobile app users, grow from 1.4 million at the time of its September 2019 IPO to 3.1 million by July 2020. The company benefited from the home fitness surge spurred by COVID-19, which meant Peloton’s membership tripled in…

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Social distancing measures and economic shutdowns have created new habits and attitudes, amending and accelerating global food and drink trends. The number of infections, deaths and job losses have heightened concerns for human welfare, which will make ethical human claims a focus. Interest in buying local and sustainable food will likely hasten the acceptance of…

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Asos started February by purchasing Philip Green’s Arcadia empire in a deal worth over 300 million GBP. The deal included the brands Topshop, Topman, Miss Selfridge and HIIT which were bought for 265 million GBP, whilst a further 65 million GBP was included in the transaction to cover existing inventory and forward purchase orders. The…

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In April 2020, GameStop was a video game and consumer electronics retailer fighting for its future in the face of COVID-19. Already struggling pre-pandemic, posting losses of 470 million USD, GameStop announced the permanent closure of 300 locations as COVID-19 began to damage the company. However, despite no sign of improvement, the struggling retailer reached…

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The past decade has witnessed substantial progress in the whisky market, particularly for the most luxurious brands. According to the Knight Frank 2020 wealth report, the value of rare whisky has risen by 564% in the last decade making it the best performing luxury asset for that period. It was considerably higher than classic cars,…

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Amongst the widespread surge of e-commerce in 2020, the year witnessed the steep rise Etsy, with 451.5 million USD total revenue in Q3 2020, up 128.1% from the year before. Etsy is an online platform specifically tailored for artists and crafters; it charges a commission of 0.20 USD per item sold. With most of the…

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Just a few weeks ago a prominent question was which Chinese electronics company would dominate the global market in the upcoming year, with Huawei and Xiaomi competing for a leading position on the world stage. However, in the run up to the inauguration of Joe Biden, the Trump administration has added Xiaomi to its blacklist,…

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