Consumer Products & Retail
How Can Beauty Brands Innovate in Times of Crisis?
The COVID-19 pandemic has caused one of the most unprecedented shifts in consumer behaviour in recent times, which beauty brands must pay close attention to in order to innovate and adapt in times of crisis. As a result of people spending more time at home, beauty brands must find new ways to reach consumers. By…
Read MoreWill Boohoo continue its high-street domination?
After a turbulent quarter for boohoo.com, will it continue to dominate high street retailers? The impact of the Covid-19 has accelerated the period of creative destruction within the high-street fashion industry. With the imposition of a national lock-down, consumers have been driven online, benefitting online, ‘value fashion’ retailers such as boohoo.com. The strength of latest…
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